Krispy Kreme - Fisherman's Wharf


Krispy Kreme at Fisherman's Wharf is very indicative of what we were doing around the world:  Franchisee Flagship openings with all the complexities of a producing store.  These take a lot of coordination and the building of great relationships was crucial.  

To be honest, this wasn't coming together quickly enough.  So, we built a team to get it back on track that included Tobias Harris/Studio D, Andy Schillig/VGS, and Jack Potter/JBI.  This team, along with the Franchisee's team, pulled it together and created a one-of-a-kind location.

My design contribution on this one was in the layout, the flow of the store, and the curved golden gate bridge piece, that is actually a part of the franchisee's logo.  The bridge divides the space to help with the customer's movements in this condensed throated entry.