BWW - Cumberland Remodel

Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA
Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA
Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA Memorabilia Design: Connection Collection (Kevin Stewart) and Frame Time, Inc.
Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA
Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA
Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA
Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA
Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA
Cumberland Mall Remodel AOR: Design and Engineering, Inc. Base Concept - Center Stage: ChangeUp Atlanta GA

Director of Design for Buffalo Wild Wings. There is always a first - remodel with the new concept, that is - located near the Inspire Headquarters.  I took this one on, as I knew what it would mean for building a foundation for the remodel program to follow.

This restaurant tells a story.  Its location, called the Battery, is near the Atlanta Braves Stadium in Northwest Atlanta.  After visiting the restaurant a couple of times, and with a great brain-storming session on-site with the marketing team, we made some changes to the typical memorabilia approach.  First, with the impact of the new stadium, this location would tell the stories of the Braves and their associated stadiums.  The feature wall includes a large applied mural, along with five story boards depicting the highlights for each of the Braves' five homes.

By talking to the General Manager, a hard to fill narrow band above the windows was filled with SEC logos, responding to the college football crowd this location gathers.